At Duffle Bag Apparel, we believe in more than just empowering apparel and bold bags, we believe in building up our community, starting with our youth. One of the ways we do that is through our annual “I AM THE BAG” Back to School event, where we give students the backpacks and confidence—they need to succeed.

This year’s event is happening on Sunday, August 3rd, 2025 at 12 PM – 4 PM, we’re turning it up a notch! In past years, we’ve handed out empowerment backpacks filled with school supplies, affirmations, and love. We’ve helped dozens of families walk into the school year feeling prepared and proud. This year, we're aiming to serve even more students with even more resources, think tutoring info, wellness checks, and of course, that signature Duffle Bag motivation.